
(10/7/2010) Are Eco-Friendly Wineries Missing a Green Opportunity?
By: Sue Rose, Nutrition & LOHAS Trainer
Red wine and chocolate connoisseurs were understandably
enthusiastic when the authorities broadcast what we knew all along: red
wine and dark chocolate are good for you! As if we needed another
excuse to consume them, we stocked up on our favorite varietals and
(according to a reliable source) didn’t feel the least bit guilty.
As
a nutrition and lifestyle trainer, I tell my clients that it doesn’t
matter where they are on the continuum—what is important is that they
take the next step toward whatever the goal they have set for
themselves.
Similarly, for many consumers, living a sustainable
lifestyle is a lengthy process that happens one step at a time. “Kicking
it up a notch” for some wine lovers may mean supporting wineries that
don’t use pesticides—and for others, wineries must go much further.
There are several other opportunities wineries have to up their green
game; among them:
• Corks vs aluminum
screw-off caps
• Bottles that are thinner and alternative wine
containers such as Tetrapak
• Labels from recycled paper and printed
with non-toxic inks
• Shipping Containers made from reclaimed
recyclable material
• Sustainable farming and production
•
Renewable energy sources
• Support of local farmers
According
to Erich Brandt, Senior VP of Sales and Marketing for ACH Foam
Technologies, wineries on the green radar need to take a second look at
the containers their wine bottles are shipped in. “Most of the critics
who are rating wineries for eco-friendliness of shipping containers are
only looking at the container the wine is poured into,” said Brandt.
“They’ve either forgotten about the carbon footprint of shipping
containers and transit, or they feel it’s too complicated to figure
out,” he said.
Jean Charles Boisset, owner of DeLoach vineyards
said, “The vast majority of the environmental impact of wine comes from
the production and disposal of the packaging and from shipping the heavy
merchandise around the world.”
1 Greenopia.com is an
online directory that rates products for greenness. It uses a pretty
comprehensive set of criteria to help people make socially and
environmentally conscious purchasing decisions. Carbon footprint, land
and water use, and recyclability are a few. “When I looked at how
Greenopia rated wineries for packaging,” Brandt explained, “I found that
the wine container itself was evaluated, but often the shipping
containers were overlooked.”
According to Brandt, EPS (expanded
polystyrene) is proving to be a sound material choice for shipping
containers, especially when the products being shipped require thermal
and impact protection. While corrugated cardboard containers have been
considered by some to be the greenest method of shipping wines by the
case, they degrade and weigh twice as much as EPS, which translates into
more gas used in transit. What we used to call “Styrofoam”, once
thought to have a negative impact on the environment, is gaining
popularity over corrugated cardboard by some eco-conscious companies.
For
example, Sanofi Pasteur is using EPS shippers for its pharmaceutical
vaccines for this reason. According to an article published in Packaging
World magazine in March, 2010, Bill Tarabek, Director, U.S.
Distribution for Sanofi Pasteur said, “EPS is not environmentally
unfriendly—it’s just the opposite. Unlike other material such as paper,
EPS does not degrade and will not leach any substances into groundwater,
nor will it form harmful gases,” he added
2. Expanded
polystyrene is 100-percent recyclable.
Upping the EPS game even
further, ACH Foam Technologies has become the first EPS maker to produce
a wine shipping container that contains EcoSix, 60% recycled molding
beads. Their WineLoc EPS wine shipping containers use recycled beads
that are made of at least 60% reclaimed foam from product that has been
diverted from the nation’s landfills. The EcoSix molding bead recently
received the Green Cross certification for its 60% recycled content by
independent testing laboratory, Scientific Certification Systems.
In
addition to the 60% recycled component, ACH’s Brandt explained that the
high performance protection of expanded polystyrene reduces supply
chain waste of goods broken or damaged during shipping and handling. EPS
also has superior insulating qualities that protect fine wines during
transit.
WineLoc EPS wine shipping
containers are projected to reduce material introduced into the supply
chain by total actual weight of 240,000 pounds annually. In addition to
its superior protection against bottle breakage and temperature changes
in transit, WineLoc EPS containers offset millions of gallons of gas and
emissions because EPS is so lightweight. EPS weighs half as much as
comparable coated paperboard products. |
Wineries
competing for the LOHAS (Lifestyle of Health and Sustainability) market
would do well to follow Sanofi Pasteur’s exemplary EPS “take back”
program. Since January 2008, Sanofi Pasteur has offered its U.S.
customers a prepaid mail-back recycling program that works through a
partnership with the Alliance of Foam Packaging Recyclers
(www.epspackaging.org). AFPR was founded in 1991 to develop an
industry-based collection infrastructure for EPS packaging, and it’s
catching on. According to the AFPR, 34.6 million pounds of post-consumer
EPS were recycled in 2008, up from 25 million pounds in 2004.
When
you take a look at arguments for and against the things we associate
with a good wine; such as bottles vs boxes, and corks vs screw caps, it
can be difficult not to get caught up in a bit of wine snobbery. Many
will confess the aesthetics of popping a cork and pouring from an
attractive, well-weighted glass bottle that fits in your hand is all
part and parcel of their enjoyment of wine, myself included.
One
has to make a judgment between conflicting arguments for and against
cork as a wine stopper. It’s a stretch for some of us to feel the same
about aluminum screw-off caps. DeLoach vineyards claims that cork
failure ruins 1 to 3 percent of wine produced, so they use the aluminum
screw caps. Other sources estimate cork failure at 5 to 10%. Contrast
the upside of less spoiled wine with the upside to cork as a renewable
resource, and the choice becomes difficult, especially without some
metrics to go on.
In defense of real cork, the World Wildlife
Federation says that cork oak forests rank among the top biodiversity
hotspots in the Mediterranean and in Europe. They are asking people to
choose wines with cork stoppers to help the environment. Harvesting cork
bark is an age-old practice that keeps the world’s relatively small
population of cork oak trees alive. They shelter a wide array of
biodiversity including the Iberian lynx, the Barbary deer and the
Egyptian mongoose, as well as rare birds such as the Imperial Iberian
eagle and the black stork. As wine producers switch to other sources for
wine stoppers, many of the plants and animals that depend on cork trees
could die out.
Wine snobs are further tested with the more
eco-friendly Tetrapak wine boxes used by DeLoach vineyards, which claims
that it takes 28 more trucks to deliver the same volume of bottled wine
as that packaged in its cardboard boxes. Some connoisseurs just can’t
seem to warm up to wine that comes from a box. However, a growing number
of green wine enthusiasts are willing to go with the lighter, more
eco-friendly wine boxes.
A possible compromise may be in the shape
and thickness of glass wine bottles. Alma Rosa is sticking with glass
bottles, but making them a bit thinner to reduce shipping and related
wastes. This winery is also going to one uniform size and shaped bottle
for all of its varietals to reduce bottle manufacturing waste.
Perhaps
more impressive than any one green attribute is the designation,
“carbon neutral”. In 2007, Parducci became the first US carbon neutral
winery. The term indicates that a business removes as much carbon
dioxide from the atmosphere as it puts out. What does Parducci do to be
carbon neutral? According to Paul Dolan, partner and winemaker at
Parducci, the winery management considers every one of its practices to
deliver a net zero carbon footprint (details in listing below).
Here’s
a list of wineries that are making considerable efforts to go green,
based on websites such as greenopia.com, greenbiz.com, and various other
online resources:
• Parducci and Paul Dolan vineyards,
now known as the Mendocino Wine Company, went carbon neutral in 2007—the
first US winery to do so. All of Parducci’s energy comes from renewable
sources. They also recycle 100% of the water used in the winery,
creating streams and waterfalls that re-oxygenate themselves naturally
as well as creating wetland habitats for wildlife. All paper used is
recycled and unbleached, and inks are either soy or water-based.
Parducci’s tractors run on biodiesel.
• Honig Vineyards has been
solar powered since 2006. They use biodiesel in their tractors, sniffer
dogs to detect mealy bugs to prevent the need for broad spraying of
pesticides, place bat houses and bluebird boxes along the vineyard
perimeter and encourage owls and hawks to keep down the rodent
population.
• Alma Rosa vineyards is certified organic and
practices other sustainable farming methods such as water conservation
and bio-control techniques. Alma Rosa uses the same shape bottle mold
for all wines (regardless of varietal) which cuts down on waste in the
bottle production process. The winery itself is made using principles of
green building design including the use of local, recycled materials.
• French Rabbit, an organic wine from DeLoach
vineyards, has some of the greenest packaging in the industry (the
TetraPak). It also practices biodynamic farming techniques, which avoid
the usage of hazardous chemicals during growth and also treat the
landscape like an ecosystem as opposed to a farm.
• Frog’s Leap
wines are organic, and also dry farmed, which means that they don’t
require the huge amounts of water that many vineyards use. Frog’s Leap
operates a LEED certified building on its property and uses solar
energy. Frog’s Leap also uses natural corks for its wines.
•
Benziger has a variety of green wines including organic, sustainably
grown, and biodynamic. Benziger has incorporated some elements of green
building design in its facilities, including solar power. Its wines are
bottled with natural cork. They’ve also light weighted their glass
bottles and added some recycled content.
In the end,
each of us has to choose how we can up our game. Just like changing our
eating or exercise habits, we need to find that place where we are
stretched, yet not so uncomfortable we can’t sustain the change.
###
1Anna
Clark, “Green Wineries Embrace Innovation from the Fields to the
Bottle”, GreenBiz.com blog (July 27, 2009).
2Jim
Butschli, “EPS containers deliver for Sanofi Pasteur’s vaccine
shipments”, Packaging World (March, 2010).
Sue
Rose is owner of High Vital Body, a nutrition and lifestyle training
practice in Denver. High Vital Body offers individuals and companies a
step-by-step approach leading to sustainable well being in an engaging,
playful context. Sue also owns Rose Public Relations, helping green
manufacturers communicate to their public.
www.highvitalbody.com;
www.suerosepr.com.